Side boob bra goes on sale (photos)

Following the recent spate of celebrities flashing their side boobs on the red carpet, one savvy company has decided to cash in on the trend. Fashion retailer, ASOS, has come up with a bralette that is designed to give your side boobs maximum exposure, for $37.04 Australian dollars, you can get your paws on one.

Coming in sizes XS to L, the bralette is offered in three colours by ASOS - it can also be matched with a 'Giant Fishnet High Leg Thong'. Earlier this year, under boob was all the craze and fashion retailers duly obliged with an under boob bra.